Now, while it’s true that most of us don’t start a craft business purely for the money, it’s nice to know that a reasonable living can be made, with lots of people exceeding that average, of course.
The key to doing well in a craft business is to make premium products – there is nothing to be gained by trying to compete with a Chinese factory to see which of you can make the cheaper products. By using premium ingredients (organic, fair-trade, natural etc) and wrapping them up in the packaging they deserve, we can charge fair prices on better quality products – everyone’s a winner.
So, there’s a huge opportunity to be part of this growing legion of crafters making their living from their handmade products. But many crafters face a seemingly insurmountable barrier holding them back – a barrier with their name on it!
If you’re anything like me, you’re your own worst enemy with phrases like “I’m not good enough at my craft”, “I don’t know anything about running a business” and “What if it fails?” running through your head and standing between you and the craft business you dream of running.
I’m here to reassure you. Running a successful craft business isn’t rocket science. Are you good enough at your craft? Well, if not, the answer is nothing more than practice and that ought to be fun! Worried it’ll fail? Again, simple – there’s no reason why it should, if you go about it the right way, but you can set up a craft business on a shoestring so there’s little to lose and so much to gain.
There is nothing like the satisfaction you get when a customer gives you money for what you sell, and nothing like the joy you feel when they tell you how much they love it. This will happen for you if you have the courage to put your craft out into the world where it belongs.
So, put aside your doubts. The summer is coming to an end and we all know what’s coming up in a few months time. For most craft businesses, the period between October and December is when they make the majority of their money – if you’re going to test out your business idea, now is the time to make your plans. Don’t miss the boat!
If you’re worried about having to do this on your own, please don’t. For starters, you can always email me (email@example.com) – ask me anything, I’m happy to help. There’s also a supportive community at www.fb.com/groups/craftbusiness/ and, shortly, I’ll be announcing the final piece of the puzzle so stay tuned!
For now, if you’ve not yet started your business, it’s time to daydream about what you’d like to make and what difference it will make to your life to earn income from your talent. And, if you have already started a business – how would it feel to take it up a level?
Happy crafting. Don’t forget, you can email me at firstname.lastname@example.org or reply to this email, I’d love to hear from you.