Peta and I visited the Blackmoor Apple Festival last weekend – an absolutely huge event that attracts thousands of visitors every year. Alongside the apple tasting stalls, cider huts and village fete games, was a bustling craft fair housed partly in the main barn (seen here) and partly outside. You really have to visit craft fairs like this to truly appreciate the range of crafts people make, and sell. The stall fees were probably pretty steep, but each crafter could look forward to thousands of potential customers and we could see that brisk business was being done.
I found myself at a stall run by artist Rachel Hudson. As someone who has to make the most of limited graphical talent, I’m always fascinated by people with the ability to create beautiful pictures. I chatted with Rachel about the tools and process she uses and was so taken with her style and the quality of her work that there was no way I was going to leave that stall without buying something.
So, aside from talent, what was it that made the craft fair a success for the stall holders?
Simple – they were there.
However talented you are, if customers never have the opportunity to buy your products, you’re not going to sell anything.
It probably sounds trite, but that doesn’t make it any less true.
Your craft business, or your dream of selling your crafts, will never be fulfilled if you don’t take action and make it happen.
Businesses don’t drop out of the sky just because we’re good at making something – the difference between successful crafters and the rest is that they put themselves out there, whether online or in person, and gave customers the chance to buy from them.
I mean, just look at the fox painting. It may not be your cup of tea and it’s essential to accept that not everyone will appreciate your craft or products. But if someone loves what you do, as I love Rachel’s style, they’ll go out of their way to buy from you.
But they’ll never make that emotional connection if they never see what you have to offer.
So, my number one tip for success in craft business is this – get on with it! Take action today that brings your ambition a little closer because every day you delay is a day’s future sales you’re sacrificing.
Now get crafting!