One of the biggest challenges for crafters is to work out what products will sell – what are customers buying right now? There’s no point developing a range of cerise-coloured candles if people would prefer to buy chocolate ones (yes, this is a real example). In this video, I introduce a free tool to help you explore what is currently selling. The tool is called EtsyRank, but the data it digs up is useful whether you sell on Etsy or not. You will need an Etsy account as its primary purpose is to help you analyse your own listings, but that’s also free and you don’t have to add any listings to be able to use the parts of EtsyRank I demonstrate here.
I can’t overemphasise how important it is to know what people are buying – it’s like being able to read the minds of your customers. I also take a quick look at Etsy ads – a very cheap way to rest product ideas.